Fullscreen AT&T Promotion

This project was 4 month design project, wherein all AT&T mobile users could get a free year of service to the fullscreen app. We were constantly looking at the conversion funnel and AB testing to insure a higher conversion rate.

Throughout this project the designs changed dramatically as are learnings increased. We also had several different product managers on this, so the product requests would vary from each product manager.

This version we reduced the amount of information present to the user to try to create more focus on entering your phone number and getting the free service.

This version turned the single screen into a parallax scrolling page with multiple opportunities to showcase the fullscreen service.

In this round we targeted the point in which our user came from and served them related content.